The traditional approach in senior living is to view older people as customers or consumers of services. You can see that reflected in advertising promising a carefree life of leisure – kind of the resort or cruise ship approach. This approach is rooted in false and limiting beliefs of aging....
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For the second consecutive year, Christian Living Communities (CLC) has been awarded the World’s Best Culture certification. Our team members and residents are beaming with pride over this recognition of our exceptional workplace culture. This certification is given to senior living organizations by Drive, a consultancy firm that specializes in...
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Imagine if more than 200 of your closest friends and family showed up to celebrate your birthday. Wouldn’t you feel so loved? That’s exactly how we felt last week at the 2024 Founder’s Day Breakfast! 230 amazing supporters, residents, team members, chaplains, families, and past and current board members attended...
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When searching for a potential home for yourself or a loved one, you may notice each has unique features that set it apart. One of the most critical aspects of senior living communities is whether they operate as a for-profit or non-profit organization. There are critical differences between for-profit and...
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How do you know when expanding your marketing team to handle your community’s digital marketing makes sense and when it is better to contract an agency? When considering hiring a full-time employee vs. contracting a digital marketing agency, it's helpful to understand both options' advantages and disadvantages. There are many...
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“It is not joy that makes us grateful; it is gratitude that makes us joyful.” - Davide Steindl-Rast, American Monk & Author As we enter this season of Thanksgiving we pause to focus on the power of gratitude. There is powerful science behind the concept that gratitude has many benefits...
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In today's digital age, establishing a robust online presence is imperative for businesses of all sizes. Digital marketing plays a pivotal role in achieving this, but it's crucial to set clear goals, define your target audience, and allocate an appropriate budget to ensure success. In this blog post, we'll delve...
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by Dr. Amy Dore, CLC Board Chair, Metropolitan State University Professor Maddy Chapman, Associate Executive Director, Holly Creek Did you know that ageism is learned and developed during early childhood and continued throughout adulthood? Did you know 61 million adults in the United States live with a disability? Ageism and...
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Medicare is individual health insurance that includes Medicare Part A (hospital) and Medicare Part B (outpatient). However, Original Medicare doesn’t cover everything, it isn’t free, and some Americans incur late enrollment penalties. Wherever you are in your Medicare journey – just beginning your research, needing to brush up on facts,...
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Belonging – being well known and loved and accepted – is a basic human need. We’ve all seen the research showing that living a life of isolation and loneliness is devastating to our well-being, health and longevity. It is because of this that CLC has made a commitment to driving...
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